Digital Marketing Strategy
In today's tech landscape, a
solid digital marketing strategy has become the CMO's new bread and butter; the
only question now is how to best serve it up. Your business's success depends
on the right type of strategy, and the right type of strategy can in turn lead
to higher sales, new customers, and long-term growth.
Traditional online advertising is
a thing of the past. Why? Bottom line, it's more annoying than effective. One
study found that 18- to 34-year-olds are likely to ignore online banner and
digital ads more than those on TV and radio or in newspapers. What's more, 54
percent of internet users don't click on banner ads simply because they don't
trust them.
It's now a CMO's job to stay
ahead of the digital marketing curve, keep up-to-date on trends, and break through
the clutter. Here are tips to optimize your digital marketing strategy.
1. Audit and update your SEO more
frequently.
You may know your product or
service is great, but is it reaching all the people it could be? Search engine
optimization can significantly help your brand reach the people who want what
you're offering. Industry experts recommend updating your SEO once a quarter;
after all, Google updates its algorithm more than 500 times a year. Find the
keywords that are making your business gain or lose traction in the search
engine cycle in order to make your brand as discoverable and searchable as
possible.
2. Prioritize blogging as a lead
generation tool.
Speaking of SEO: Posting relevant
and valuable content drives traffic to your website and social media pages,
while also increasing your ranking in search engines. In fact, marketers who
blog are 13 times more likely to experience positive return on investment, and
companies that blog generate 67 percent more leads than those who don't.
Each post you create is one more
indexed page on your website, making it more likely customers will find you
when searching online. It also indicates to search engines that your website is
active, which will help surface your content to the top of search engine
results. Further, blogging gives your brand a voice, and 91 percent of
consumers say they are more likely to buy from a brand that is authentic rather
than generic.
3. Host high-quality webinars and
live events.
There are a variety of digitalmarketing resources you can use to engage with your audience, including
webinars, podcasts, and online promotion of live events. To streamline the
process of event promotion, try using a third party to make the process
seamless. Event technology platforms like Eventbrite help brands create and
market an event, as well as promote ticket sales and manage their audience. By
getting some external help with the details, you can focus on the big picture
and create an experience your customers will remember long after it's over.
4. Expand and refine your email
distribution efforts.
Email marketing is still one of
the best ways to reach your audience, and the fact that it costs nearly nothing
to execute makes it one of the best tools to add to your toolkit. Email open
rates have increased 180 percent on mobile devices since 2014, and more than
half of all U.S. cellphone owners access their email on their phone rather than
a desktop.
Email works better than other
mobile forms of notifications (like text messages) because they don't cost the
consumer anything, can be accessed on devices other than phones, and have more
space to deliver a message. Emails keep your audience engaged across platforms,
which in turn helps keep your brand top of mind.
5. Don't give social media short
shrift.
Social media has become one of
the biggest tools for marketing any brand. By first finding out what platforms
your audience uses, you can then target your posts to the best times and dates
to share. Engage with your audience on social media by starting conversations
and responding to both praise and grievances. Sixty-seven percent of consumers
use social media for customer service inquiries, so make sure that you become a
part of that narrative so that you can direct it to a positive outcome.
6. Make your marketing mobile.
Even if a desktop version of your
marketing content looks great, be sure to check that it translates across
devices. Consumers expect cohesion across platforms, and the better
accessibility you provide your audience, the more likely they are to purchase.
Remember that authenticity reigns
supreme in any of these strategies. Once you have that, an online presence
allows you to connect with your audience in ways previously unknown and build a
brand that they'll continuously want to engage with.
The best solution I was put onto that I don’t see very often is "INK for ALL". Using a single, free content tool instead of several is great because I have to write multiple posts a day to make a decent amount of money.
ReplyDeletehii @admin
ReplyDeleteRecall that realness rules in any of these methodologies. When you have that, an online nearness enables you to interface with your crowd in manners beforehand obscure and manufacture a brand that they'll constantly need to draw in with.
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Digital Technology Institute