Thursday, 15 July 2021

                               What is Brand Strategy in 2021?



A brand strategy is a long-term plan that you establish to help your company grow and accomplish desired outcomes. A well-thought-out branding strategy has an impact on many aspects of your organization and is connected to your customers' requirements, emotions, and opponents.


In many ways, your brand strategy determines your direction and road to success. It will be hard to know the tale you are trying to promote without a sensible idea. It will be hard to determine the ideals that your company stands for.


2020 has acted as a catalyst for new ideas, tactics, and initiatives in a variety of ways. The need to develop alternative business solutions to endure a new economic and social reality brought on by the present health crises is undoubtedly the reason.


The the ongoing year may also be characterized as the year of "digital awareness": companies have realized that digital can provide limitlessly opportunities in terms of brand identity and market position.


      Create a unique brand voice


Building a brand voice is the best way to ensure that your brand has a consistent presence and expression throughout your entire marketing funnel. Let's start by defining key concepts and then see how everything fits together.


Make sure your brand message has these three major components to rank well in the market today and describe your brand voice. Three main characteristics are passionate, quirky, and authentic. Try to connect to your target audience and focus on being authentic with a pinch of humor. This strategy is well-known and helps your brand grow.



      Evaluate your competition


Identifying the market's possibilities and vulnerabilities is a fundamental step in communicating your brand and developing your strategy. This data will enable you to develop more relevant and smart communications that reflect your brand, eventually benefiting you in developing a successful brand strategy.


In addition, you'd want to know what your competitors' core messaging and brand values are. When you lay them out, you can see which messages are already overworked and which are the "open spaces" that your business may utilize to set itself apart from the competition.


      Acknowledge the customer's experience.


The way you describe yourself should be similar across all marketing platforms, yet each platform will have its quirks. As a result, you'll need to figure out which platforms/channels your consumers currently use to discover you and prioritize which ones you want to commit more time and effort to.


This is an underappreciated yet vital approach for standing out from the crowd. Understanding your customer’s journey is eventually an essential part of your brand growth. So try this and see incredible results for your brand.


It targets their exact needs, creating your brand seem relevant and encouraging potential users to engage with it.


One of the most effective ways to boost revenue, retention, and long-term growth is to develop a thorough brand plan. Your sole goal should be to build a distinctive brand, one whose values resonate with your clients and inspire them to become your most ardent supporters.











How to Increase Ranking of Blogs

Blogging is an excellent strategy to increase website traffic and establish a brand's presence. It’s also one of the best ways to reach your target audience with content that is eye-catching and at the same time relatable to your audience.


However, you won't have any returns until your content is well-ranked in Google search. Understanding SEO is essential if you want your website to stand out. To do so, you'll need to use certain tried-and-true strategies to improve your Google ranking.


These are some important aspects for improving your content's search engine rankings:


      Keyword optimization is important.


Optimizing for the relevant keywords is the first and possibly most crucial aspect of any SEO technique. Keywords are so fundamental that I consider them as among the most crucial components of on-page SEO.


However, in order to accomplish this efficiently, you must first determine which keywords are most relevant for your blog posts. Before you start writing, you'll need to undergo some research and premise your work on facts before you begin writing.


Search your keyword on the keyword generating apps and choose some relevant keywords according to their ranking. This way, you can include words that can make your blog rank higher due to the engagement of those particular keywords. This is how SEO works for your website!



In every article, utilize the keyword a few times.


While keyword stuffing is an outdated SEO practice that I do not suggest, you should absolutely use the keyword in your content a couple of times. Write for people, not machines, but if a natural chance to incorporate the keyword presents itself, make use of it!






      Make your content more streamlined.


Google's search algorithm is continuously evolving. To ensure that you remain at the top of the search results page, you must go beyond today's strategies and emphasis on long-term plans that will keep you in position.


In the ever-changing world of SEO, one constant persists: Google will always prioritize in-depth, high-quality material over low-quality content.


Your objective is to create the perfect page on the internet for that topic if you want to enhance your Google rankings. Do not attempt to fool a robot. Make every effort to assist people in discovering the information they want.


Look for methods to improve the page's appearance. Add some details,  Include examples. Include links to additional useful websites. Graphics should be included. Include a video. Don't simply stuff keywords in there. It all comes down to the reader. In whatever way you can, enrich the page.


      Check your rankings after a few days.


How did we hold up? Would you want to be a little higher on the list? If you don't notice an improvement a week then, you're probably not going to acknowledge anything.


In my experience, a few little tweaks may have a significant influence on rankings, especially if the page was not initially properly optimized. It generally takes less than 10 minutes to locate a term and update the website. And the benefits are usually evident in a few days.


You may get substantial SEO results by implementing the ideas and approaches I've advised in this post.


It will take time to see results because your rankings will gradually improve rather than skyrocketing to the top of page one. However, you may keep track of your impression count to determine if you're on the correct road by some amazing apps online.
















5 steps to create a Stunning Logo for Your Business

 Great logos are deceptively basic, making them appear simple to design to the uninformed eye. Every day, you witness flawlessly balanced logo designs as a result of meticulous editing. Expert designers are so good at combining forms, colors, and layouts that it appears as though they're doing it naturally.


However, paying a designer to take care of the entire process isn't always feasible. Perhaps you're on a limited budget or already have a solid idea in mind. In any case, review these design basics before creating your logo.


Let’s have a look at these 5 important steps to create a logo for your business:



    Choose between a custom and a stock design


Do you despise the thought of working on an art project? A logo creator is a do-it-yourself alternative for acquiring a ready-made design if you don't have any artistic skills. Design templates containing pictures and font combinations are available from logo designers, allowing you to experiment with a range of styles. They're designed for amateurs, and you may personalize them with a few easy changes.


An original customized logo, on the other hand, may distinguish your company and increase brand awareness. It takes more time, work, and patience to go the unique approach, but you may streamline a design to match your ability level.



    Formulate a list of expressions that define your brand.



It's time to move your logo design from plot to setting now that you've got your tale. Open and type a phrase into the search field that best defines your product.


If you work in the garment sector, for example, you may just key in "clothes." The number of descriptive synonyms that arise will amaze you. You may even take these results to do additional searches and dig deeper as you explore the words that better reflect your company.



    Select the right logo design tool


Avoid using software that isn't meant to create high-quality photos. It's fascinating, to begin with, the software you're already familiar with, but you'll swiftly hit a wall. The more you enlarge and modify a logo in applications like Microsoft Paint or Powerpoint, the less clear it becomes.


You should use vector files that are scalable for the best results. .ai,.eps, and.SVG are examples of common file formats. You may also use these file formats to create transparent backgrounds, allowing you to display a clean logo on any surface. Choose from professional software like Adobe Illustrator and CorelDraw and free alternatives like GIMP.


    Review the Sketches You've Already Made


Examine the terms you identified when you originally used to begin refining your logo. Now stare at your shortlisted sketch and question yourself, "What elements does this sketch miss out on?” Use these to modify your drawing and bring back the features you loved most from the designs you didn't choose.


    Choose a color scheme.


Start thinking about the colors you want to symbolize your business once you've completed your logo form and design. When picking the correct logo color palette, there are three basic things to consider, according to Adobe Create:


Begin with a black and white logo. The logo is more prominent than the color.

Choose vibrant hues to create a statement. Keep a color palette that is out of the box and helps you stand out from your industry's opponents.


Consider the context in which your color scheme is used. Check to see if the hues you chose will work in print, on your website, and on social media. Consider the meanings of colors in various businesses and geographical areas.


Sketching a logo isn’t a piece of cake, and you'll presumably get more terrible ideas than the ones that stand out. Don't be discouraged, though. A winning design is made by removing all the components that don't fit. As soon as you are done with the logo design that you wanted, get opinions. Taking a break from your creative process now. It might help you see weaknesses and edit like a master.


Think about going for a logo creator if you don't hold the time or persistence to create your own logo. To discover the ideal business logo, choose from thousands of different designs.







Thursday, 15 April 2021

Will the Digital Marketing approach change due to Covid-19?

The coronavirus epidemic may seem to be a major threat to businesses and employment, as well as public health, but Covid 19 may propel digital marketing forward.

Major incidents that affect whole communities can impact people's lives in various ways; they don't only affect people for a short time, but they can also serve as a trigger for major changes in the future.

Many people wonder whether the Covid 19 crisis would have a similarly transformative impact on people's behaviours, habits, and how they work and shop.

How does online work hold certain businesses afloat?

The economy will be a major concern as the UK and other countries recover from the crisis. Although a recession is almost unavoidable, the government's attempts to effectively suspend most of the economy would enable citizens to return to their jobs and businesses and begin the recovery phase in due time.

However, alongside businesses who have been forced to use the 'Furlough' the system, there are others who have been able to continue operating – such as businesses that allow employees to operate from home – and others who have benefited from the crisis, such as supermarkets, takeaways, and online retailers.

Between businesses that rely on their workers and facilities being in the same location as their customers – from pubs to planes – and businesses that can advertise, connect, and exchange online, there is a big difference.

This has shown just how much potential some companies have for the latter. What's more, the degree to which they've now adapted to do so may be transformative. This is a level of commitment they had never previously set for themselves.

Operating from home had its advantages during the Covid 19 crisis:

·         It guarantees business continuity when job places are inaccessible due to several reasons.

·         It helps workers who need to be at home for a particular reason, such as a delivery or an appointment, to do so.

·         It helps employees with any disease (not just Coronavirus) to operate in isolation from their peers and not transmit their illnesses to them. 

·         It eliminates travel, which is good for the climate.

All of this, of course, necessitates increased IT literacy among employees, and it may also necessitate some employees becoming even more effective in their use of technology and the internet.

However, the benefits of acting remotely aren't limited to the workplace; an increasing number of people are discovering that they can extend it to other aspects of their lives as well:

·         Ordering daily groceries online is a convenient alternative to going outside and waiting in long lines at crowded supermarkets.

·         Non-essential products and services are available for purchase online, making this a busy time for eCommerce companies.

·         When other forms of entertainment are unavailable, the internet may provide a source of entertainment.

The internet – especially social media – is becoming an increasingly a useful tool for keeping in contact with friends and family who cannot visit in person.

This means that digital marketing will be much more important during and after the Covid 19 crisis, which is already critical for small businesses who have seen conventional marketing yield ever-low returns on investment.

Marketing will become more interactive as the world becomes more digital. Marketers must adapt their tactics and customer personas to a post-pandemic environment.



Tips to make the perfect Explainer video


Will you want to get more leads and convert them at a higher rate? This is something that explainer videos will help you with. Since explainer videos have such a strong impact on online shoppers' behaviour, they may help increase conversion and sales. These videos assist in better product and service presentations.


How to Create Insightful Explainer Videos


• Understanding the target audience: Before creating an explainer video for your business, you must first understand who your target audience is. This will assist you in creating a deeper and stronger link with your target audience. They'd feel unique as if the video was made just for them. Since the first impression is the last, make sure the video leaves an impression on the audience's hearts and minds.


Making a short and concise video: Make a video that is short and straightforward. There should be no stories that aren't true. Keep it short and sweet, and deliver a straightforward message engagingly and uniquely that will draw in the crowds. In general, the length of the video should be between 90 and 120 seconds. Customers don't even watch longer videos.


Maintain high-quality levels: A video with high-quality features can re-attract viewers more than one with low-quality features. A low-quality video will not entice consumers and can even damage a company's credibility. Throughout the video production process, it is preferable to keep the video easy and high-quality.


Make the most of the music: A video with excellent music and sound effects is more entertaining and unforgettable. Lively, music will aid in the transmission of the video's main messages.


Write an appealing and exclusive video script: The key material of the video is the script. Make sure the script is visually appealing, entertaining, and appealing. You should put a lot of thought into the script, and it should be user-friendly. Audiences would never prefer a video with a dull script. Maintain a simple and appealing script.


Follow your brand's guidelines: Using your brand's guidelines in your video can pique the audience's interest. It will assist them in comprehending the company's commitment to that value proposition. It would be more attractive if you use your logo or a colour palette that creates an identity for your organization in the video.


• Quality is essential: It is vital to pay attention to quality at any video production point. It will assist you in achieving the best performance in the shortest amount of time. Set your deadlines and aim to meet your expectations within those timeframes. Users prefer to watch high-quality videos, so a high-quality video is more engaging.


So, if you're planning to make an explainer video, keep these suggestions in mind and try to make it more engaging and straightforward. As video marketing has grown in popularity, it will help you take your company to new heights. Create a mind-blowing video that catches the audience's attention and propels your start-up to the next level. It will assist you in expanding your company and growing your revenues.





How to Use Social Media Marketing for Small Budgets

To get the message out in today's world, you'll need to use social media. A lot is riding on social media's shoulders: leads, conversions, customer loyalty, and SEO rankings. The stakes are astronomically high. This is unsurprising given that both large and small companies are putting in extra effort to get the most out of their social media campaigns.

Given the amount of money you'll need to invest in paid social media ads as a small business owner, the competition is fierce. This is why low-cost social media tactics will help you boost your social media visibility and increase your reach and conversions.

When it comes to social media marketing, the tips mentioned below will help small businesses save money.

1. Get feedback on your goods and services from the general public

Connecting with customers and responding to their questions is just a small part of the social media picture. Asking for reviews on goods before they are published in the market is one way to communicate with your fans proactively. It makes them feel respected and like they're a part of an organization that seeks to be diverse.

This exercise allows potential clients to converse with you, which helps to improve relationships. It has the potential to convert your fans into first-time buyers of your product.

For example, if you're launching a new pair of sneakers, you might ask your followers what colours they'd like them in. You can also take it a step further and invite them to design their sneakers by creating a website.

2. Be among the first to experiment with new social media features:

When new features are posted its fun to try them out. The quicker you get on board, the more knowledge you'll gain about how to make the most of them. Furthermore, these powerful features have the potential to propel your company to new heights.

Setting up Google alerts for new social media features is one way to ensure you remain on top of this. Begin brainstorming as soon as you hear something worth your time and money.

3. Organize an AMA (Ask Me Anything) on your social media accounts.

One of the simplest ways to increase your social interaction is to do an AMA. Bring in an industry influencer and encourage people to select their brains. On Facebook (via Facebook Live), Twitter, Quora, Instagram, or Reddit, you can host an AMA.

4. Have light-hearted talks

People use social media to pass the time. Talk to your followers as if you were having a conversation over a cup of coffee. The more informal and insightful your tone is, the easier it will be to blend in. Reduce the number of promotional messages you send.

According to a Sprout Social study, 86 percent of social media users follow one or more brands, with 60 percent stating that too much advertising material irritates them. To avoid sounding like an infomercial, drown out the advertising portion of the material before sharing it.

Final thoughts

Unstoppable interaction is the secret to social media success. You will keep your customers interested, amused, and, most importantly, convert them by implementing the above techniques.



Here’s everything you need to know about whiteboard Animations


Whiteboard animation is a form of video with narration that walks the audience through a story by physically drawing it on a white background with the illustrator's hand.

Why are they all over the place?

Aside from the figures and obvious explanations for video success, we will discuss the popularity of whiteboard animations in greater depth.

They are extremely precise and concentrated.

Whiteboard animations may be used to illustrate a product, a procedure, or something else by concentrating solely on the subject. What else is there to concentrate on? There's nothing! Just a whiteboard, sketches, and narrating voices are visible. Whiteboard animations convey messages in a consistent and precise manner.

They can be used in any industry.

Whiteboard animations are referred to as "universal." Every product, subject, and industry can be represented using these videos. When it comes to the sectors, such a marketing method has no limits.

Whiteboard animations are an outstanding public relations tool.

Explainer videos and whiteboard animations are used by businesses to illustrate their products. They also consider their branding, publicity, and public relations. Whiteboard animations are well-known among marketing professionals for their PR importance.

The following is a step-by-step guide to making a whiteboard animation.

1) Create a script First and foremost, we must create a script. If you're going it alone, make sure you do your homework. You must be mindful of your audience's tastes and tailor your content accordingly. There are some important points in the script that you can never overlook:

• Begin by sketching out the issue.

This is a crucial move that should never be skipped. It's important to grab the audience's attention by discussing the issue they're having.

• Offer them assistance and a solution.

This section is critical for keeping the audience interested because they want to know what the answer is.

• Finish with a speech that inspires people to take action.

After you've given them the solution, please encourage them to purchase your items, use your services, or go to your website.

2) Part of the drawing

After you've completed the script, you can move on to the drawing point. As previously mentioned, older versions of whiteboard animation relied on simple drawings. Pictures can now be produced using whiteboard animation software.

If you're working alone, make sure you have a clean whiteboard on hand—alternatively, a whiteboard-like backdrop.

3) Putting the material into words

You can narrate your story after you've completed the visual section. It doesn't matter if you voice the content as a third step; at the very least, animation should be available.

Professional recording equipment must be purchased, rented, or borrowed. A single extra noise in the background can completely ruin the video.

4) At long last, you may animate!

You've got things in order and know just what you want to accomplish. It's time to bring the material to life.

The material will be animated by a professional team. You can use the simplest applications, such as Windows video creator, to add the images yourself. Alternatively, use a whiteboard animation program with pre-drawn characters and models.

This is how the method of creating a whiteboard animation works. You can make the animation yourself for a small business or hire an animation expert if you want a more professional look.