Thursday, 15 April 2021

Will the Digital Marketing approach change due to Covid-19?

The coronavirus epidemic may seem to be a major threat to businesses and employment, as well as public health, but Covid 19 may propel digital marketing forward.

Major incidents that affect whole communities can impact people's lives in various ways; they don't only affect people for a short time, but they can also serve as a trigger for major changes in the future.

Many people wonder whether the Covid 19 crisis would have a similarly transformative impact on people's behaviours, habits, and how they work and shop.

How does online work hold certain businesses afloat?

The economy will be a major concern as the UK and other countries recover from the crisis. Although a recession is almost unavoidable, the government's attempts to effectively suspend most of the economy would enable citizens to return to their jobs and businesses and begin the recovery phase in due time.

However, alongside businesses who have been forced to use the 'Furlough' the system, there are others who have been able to continue operating – such as businesses that allow employees to operate from home – and others who have benefited from the crisis, such as supermarkets, takeaways, and online retailers.

Between businesses that rely on their workers and facilities being in the same location as their customers – from pubs to planes – and businesses that can advertise, connect, and exchange online, there is a big difference.

This has shown just how much potential some companies have for the latter. What's more, the degree to which they've now adapted to do so may be transformative. This is a level of commitment they had never previously set for themselves.

Operating from home had its advantages during the Covid 19 crisis:

·         It guarantees business continuity when job places are inaccessible due to several reasons.

·         It helps workers who need to be at home for a particular reason, such as a delivery or an appointment, to do so.

·         It helps employees with any disease (not just Coronavirus) to operate in isolation from their peers and not transmit their illnesses to them. 

·         It eliminates travel, which is good for the climate.

All of this, of course, necessitates increased IT literacy among employees, and it may also necessitate some employees becoming even more effective in their use of technology and the internet.

However, the benefits of acting remotely aren't limited to the workplace; an increasing number of people are discovering that they can extend it to other aspects of their lives as well:

·         Ordering daily groceries online is a convenient alternative to going outside and waiting in long lines at crowded supermarkets.

·         Non-essential products and services are available for purchase online, making this a busy time for eCommerce companies.

·         When other forms of entertainment are unavailable, the internet may provide a source of entertainment.

The internet – especially social media – is becoming an increasingly a useful tool for keeping in contact with friends and family who cannot visit in person.

This means that digital marketing will be much more important during and after the Covid 19 crisis, which is already critical for small businesses who have seen conventional marketing yield ever-low returns on investment.

Marketing will become more interactive as the world becomes more digital. Marketers must adapt their tactics and customer personas to a post-pandemic environment.

 

 


Tips to make the perfect Explainer video

 

Will you want to get more leads and convert them at a higher rate? This is something that explainer videos will help you with. Since explainer videos have such a strong impact on online shoppers' behaviour, they may help increase conversion and sales. These videos assist in better product and service presentations.

 

How to Create Insightful Explainer Videos

 

• Understanding the target audience: Before creating an explainer video for your business, you must first understand who your target audience is. This will assist you in creating a deeper and stronger link with your target audience. They'd feel unique as if the video was made just for them. Since the first impression is the last, make sure the video leaves an impression on the audience's hearts and minds.

 

Making a short and concise video: Make a video that is short and straightforward. There should be no stories that aren't true. Keep it short and sweet, and deliver a straightforward message engagingly and uniquely that will draw in the crowds. In general, the length of the video should be between 90 and 120 seconds. Customers don't even watch longer videos.

 

Maintain high-quality levels: A video with high-quality features can re-attract viewers more than one with low-quality features. A low-quality video will not entice consumers and can even damage a company's credibility. Throughout the video production process, it is preferable to keep the video easy and high-quality.

 

Make the most of the music: A video with excellent music and sound effects is more entertaining and unforgettable. Lively, music will aid in the transmission of the video's main messages.

 

Write an appealing and exclusive video script: The key material of the video is the script. Make sure the script is visually appealing, entertaining, and appealing. You should put a lot of thought into the script, and it should be user-friendly. Audiences would never prefer a video with a dull script. Maintain a simple and appealing script.

 

Follow your brand's guidelines: Using your brand's guidelines in your video can pique the audience's interest. It will assist them in comprehending the company's commitment to that value proposition. It would be more attractive if you use your logo or a colour palette that creates an identity for your organization in the video.

 

• Quality is essential: It is vital to pay attention to quality at any video production point. It will assist you in achieving the best performance in the shortest amount of time. Set your deadlines and aim to meet your expectations within those timeframes. Users prefer to watch high-quality videos, so a high-quality video is more engaging.

 

So, if you're planning to make an explainer video, keep these suggestions in mind and try to make it more engaging and straightforward. As video marketing has grown in popularity, it will help you take your company to new heights. Create a mind-blowing video that catches the audience's attention and propels your start-up to the next level. It will assist you in expanding your company and growing your revenues.

 

 

 

 

How to Use Social Media Marketing for Small Budgets

To get the message out in today's world, you'll need to use social media. A lot is riding on social media's shoulders: leads, conversions, customer loyalty, and SEO rankings. The stakes are astronomically high. This is unsurprising given that both large and small companies are putting in extra effort to get the most out of their social media campaigns.

Given the amount of money you'll need to invest in paid social media ads as a small business owner, the competition is fierce. This is why low-cost social media tactics will help you boost your social media visibility and increase your reach and conversions.

When it comes to social media marketing, the tips mentioned below will help small businesses save money.

1. Get feedback on your goods and services from the general public

Connecting with customers and responding to their questions is just a small part of the social media picture. Asking for reviews on goods before they are published in the market is one way to communicate with your fans proactively. It makes them feel respected and like they're a part of an organization that seeks to be diverse.

This exercise allows potential clients to converse with you, which helps to improve relationships. It has the potential to convert your fans into first-time buyers of your product.

For example, if you're launching a new pair of sneakers, you might ask your followers what colours they'd like them in. You can also take it a step further and invite them to design their sneakers by creating a website.

2. Be among the first to experiment with new social media features:

When new features are posted its fun to try them out. The quicker you get on board, the more knowledge you'll gain about how to make the most of them. Furthermore, these powerful features have the potential to propel your company to new heights.

Setting up Google alerts for new social media features is one way to ensure you remain on top of this. Begin brainstorming as soon as you hear something worth your time and money.

3. Organize an AMA (Ask Me Anything) on your social media accounts.

One of the simplest ways to increase your social interaction is to do an AMA. Bring in an industry influencer and encourage people to select their brains. On Facebook (via Facebook Live), Twitter, Quora, Instagram, or Reddit, you can host an AMA.

4. Have light-hearted talks

People use social media to pass the time. Talk to your followers as if you were having a conversation over a cup of coffee. The more informal and insightful your tone is, the easier it will be to blend in. Reduce the number of promotional messages you send.

According to a Sprout Social study, 86 percent of social media users follow one or more brands, with 60 percent stating that too much advertising material irritates them. To avoid sounding like an infomercial, drown out the advertising portion of the material before sharing it.

Final thoughts

Unstoppable interaction is the secret to social media success. You will keep your customers interested, amused, and, most importantly, convert them by implementing the above techniques.

 

 


Here’s everything you need to know about whiteboard Animations

 

Whiteboard animation is a form of video with narration that walks the audience through a story by physically drawing it on a white background with the illustrator's hand.

Why are they all over the place?

Aside from the figures and obvious explanations for video success, we will discuss the popularity of whiteboard animations in greater depth.

They are extremely precise and concentrated.

Whiteboard animations may be used to illustrate a product, a procedure, or something else by concentrating solely on the subject. What else is there to concentrate on? There's nothing! Just a whiteboard, sketches, and narrating voices are visible. Whiteboard animations convey messages in a consistent and precise manner.

They can be used in any industry.

Whiteboard animations are referred to as "universal." Every product, subject, and industry can be represented using these videos. When it comes to the sectors, such a marketing method has no limits.

Whiteboard animations are an outstanding public relations tool.

Explainer videos and whiteboard animations are used by businesses to illustrate their products. They also consider their branding, publicity, and public relations. Whiteboard animations are well-known among marketing professionals for their PR importance.

The following is a step-by-step guide to making a whiteboard animation.

1) Create a script First and foremost, we must create a script. If you're going it alone, make sure you do your homework. You must be mindful of your audience's tastes and tailor your content accordingly. There are some important points in the script that you can never overlook:

• Begin by sketching out the issue.

This is a crucial move that should never be skipped. It's important to grab the audience's attention by discussing the issue they're having.

• Offer them assistance and a solution.

This section is critical for keeping the audience interested because they want to know what the answer is.

• Finish with a speech that inspires people to take action.

After you've given them the solution, please encourage them to purchase your items, use your services, or go to your website.

2) Part of the drawing

After you've completed the script, you can move on to the drawing point. As previously mentioned, older versions of whiteboard animation relied on simple drawings. Pictures can now be produced using whiteboard animation software.

If you're working alone, make sure you have a clean whiteboard on hand—alternatively, a whiteboard-like backdrop.

3) Putting the material into words

You can narrate your story after you've completed the visual section. It doesn't matter if you voice the content as a third step; at the very least, animation should be available.

Professional recording equipment must be purchased, rented, or borrowed. A single extra noise in the background can completely ruin the video.

4) At long last, you may animate!

You've got things in order and know just what you want to accomplish. It's time to bring the material to life.

The material will be animated by a professional team. You can use the simplest applications, such as Windows video creator, to add the images yourself. Alternatively, use a whiteboard animation program with pre-drawn characters and models.

This is how the method of creating a whiteboard animation works. You can make the animation yourself for a small business or hire an animation expert if you want a more professional look.

 

 

 

 

Everything You Need to Know About Brand Marketing in 2021

What is the concept of brand marketing?

Brand promotion is the method of advertising your goods or services in a way that draws attention to your overall brand. Brand marketing aims to link your brand's identity, values, and personality to your audience's communications. In essence, your brand acts as a connection between your product and your target market. Brand promotion is more than simply slapping the logo and company name on as many surfaces as possible and hoping for sales. Since it takes time, the value of brand marketing is often ignored. Many marketing departments are more concerned with short-term objectives than long-term objectives that affect the whole company, such as a brand building.

Here's some new advice to help business leaders understand their customers' changing demands and expectations and react in a way that puts their brand ahead of the competition.

Adapt to the needs of your customers—digitally

While some Americans expect that vaccines will become widely available this year, resulting in a continuing decline in Covid-19 cases, a recent Gartner study indicates that in the post-pandemic period, consumers will continue to live more privately, spending more time working from home or socializing in smaller groups rather than in public.

The shift in consumer spending could be here to stay to accommodate these longer-term lifestyle changes. Businesses that are ahead of the curve should update their branding to reflect these changes.

Become a Brand with a Purpose

Many people care about social activism, and there's never been a better time to align your brand with a cause that's vital to you and your customers. Find ways, to be honest about your beliefs and how they match with those of your customers. This may include fine-tuning the brand message to promote specific organizations or emphasizing internal corporate social responsibility initiatives. It's important to authentically communicate your brand's personality and values through your marketing campaigns and customer experiences.

Inclusion and Diversity

Transparency about your organization's structure and programs, as well as any potential goals to enhance diversity, equity, and inclusion, says a lot about your brand. This may include, for example, releasing data on the company's leadership's ethnic and gender makeup or setting out an action plan for improving inclusion or addressing barriers in the hiring process.

Empathy should be the driving force behind your brand.

As Covid-19 launched in 2020, customers worldwide were met with new and unforeseen problems, including spending their days in lockdowns, worrying about job loss and wellbeing, managing remote education, and more. Brands must see and consider their customers' deep and varying challenges to engage with them meaningfully.

There's never been a more critical time to note that your social media posts, emails, texts, and other messages are opened, read, and processed by a real person.

In your ads, share real stories.

Telling true stories is an important way to convey empathy. Although casting actors in advertisements and marketing campaigns have long been a tradition, consider taking a more journalistic approach by showcasing its influence and values through real people and their stories.

 

 

Tuesday, 24 November 2020

How to Increase Brand Visibility through 2D Animation Videos

 

Visual content is an industry that’s growing at a fast pace than before. Earlier this used to be restricted to specific online platforms but as we see the marketing strategies changing there is higher usage of 2D Animation videos. It can be a powerful tool for explaining the services or products that your brand provides and enhances the brand value further. Moreover, it can include snappy animations, eye-catching visuals, and narrative audios. This engages viewers and can compel them for taking action. Here is all that you need to know for increasing brand visibility with the effective usage of 2D animation videos.

Increasing Brand Visibility through 2D Animation Videos:

 

When the companies 2D animated has been created there are several ways for putting it across people for making sure it has an impact and is efficient. One can begin with its website, social media, or some of the other channels for advertising. Here is how you can do it:

1. Social Media:

 

A lot of successful business already has social media account that's pretty active. People do love spending time over social media platforms and this also tends to become its second nature for the newer generation that we have. So make sure that you share the 2D videos on such channels and you will be blessed with enhanced brand visibility.

2. The Brand Website:

 

You can make use of the 2D video on the official website homepage of your business. This can include a brief outline of the service or product you offer and the reason you are better when compared to your competitors.

As the usual time, a visitor spends on a website can be as low as 10 seconds, this is a great way for catching their attention. 2D Animation video will lower the bounce rate and improve visitor engagements.

This will further improve the Google ranking of the website. This will also take your play rate to the next level. You can give people an opportunity of understanding the business in a much better way.

3. Email List:

If you have been able to manage to get some nice contact over some time and have a good email list, then this will be one of the best ways for promoting the 2D content. One can include a thumbnail for the 2D animation video in the email itself and then hyperlink it.

Make sure that you don't forget to add the 'video' word in the subject space. This can boost the open rate up to 20 percent and the click-through rate to 56 percent. Another good idea is adding it to the email signature for a specific period.

 

Final Thoughts:

 

One of the most famous kinds of explainer videos is 2D animation. It is now being used more than ever and one can look forward to it for use in advertisements, educational material, marketing and so much more. This is effective in enhancing brand visibility and can also help with increasing the company ROI.

 

2020 YouTube Marketing

 

One of the things that social media marketers tend to overlook is YouTube Marketing. A lot of digital marketers see it as a network for social media and others as a video platform. For having a great strategy for YouTube, one has to leverage anything new and old. The new updates, trends, and features of a platform and the social media marketing get impacted with all of it.

2020 YouTube Marketing Strategy to follow:

1. Building the Brand channel on YouTube:

This website has to work as an effective strategy for telling your brand story to people across the world. From channel description to channel icons, anything there has to be speaking your brand voice. You can use your business logo as the channel icon. Then one can make use of a custom YouTube banner also. This will lead the audience towards your social media handle across all of the platforms.

2. Why the “About” section is important?

Well, you have to add a small description here of your business. This description is so important and shouldn't be used wisely. It introduces all of the visitors to your business story and reflects its voice. You can also provide a call for action that can lead the viewers to other website pages.

Also, make sure that you are dividing the videos into playlists. Each of them can have unique brand names and makes it easier for the viewers to find what they had been searching for. Depending on the video content you have, categorize into behind the scene, webinars, etc.

3. Keep Adding Compelling Videos on The Channel Consistently:

You need to focus on making videos that will make your audience talk. And the video has to portray the brand story well. If you are a B2B business, then these videos can be complementing the website content or blog. Get the customers to offer you instant brand reviews.

You can also ask them for sharing their experiences on the brand so that the marketing strategy can be taken to another level. You can also make another Vlog channel that shows the brand story but also interacts with the audience at regular intervals. 

Another good idea is to include industry professionals, experts, and seniors related to your business. This video content that's informative as well gains high popularity amongst the viewers. You can also add videos that work as a step by step guide for using the service and products that you are offering.

4. Leverage YouTube Features and Tools:

One can enhance the marketing strategy through varied tools that YouTube has. One can make use of cards and screens for adding the wanted call to action as well. If you share a product assembly video you can also lead the viewers to other similar videos from the playlist you made earlier. Add transcripts and closed captions to your video content.

Conclusion:

A great YouTube Marketing strategy in 2020, needs to make maximum use of the features and tools that the platform provides. This can be used for building better engagement and also helps you to keep a closer look at the industry competitors you have.