Friday 3 December 2021

What are the top benefits of Google my business?

Every day, billions of people use Google to find a nearby coffee shop, home improvement ideas, fashion trends, celebrity news, and various other things.


With over 75% of the search market share, the search engine has easily maintained its position as the world's most popular search engine, and it's just getting bigger. Indeed, Google receives about 5.6 billion searches every day, with a large percentage of these queries being local. As a result, many investigations are carried out by persons looking for places in their nearby neighborhoods.

What is Google My Business?


For those unfamiliar with the service, Google My Business (or GMB) is a free internet-based tool that helps local companies market themselves online. It's a platform that allows company owners to control how their businesses appear online throughout Google and make them stand out.


So, what's the big deal about Google My Business?


Because Google is used by such a significant percentage of the population, your profile can be viewed and accessed by a great number of people. The more prominent you are — or the more frequently your business appears in search results — the more likely you will attract people's attention. It's a more practical and imaginative alternative to traditional advertising.


You can show up on maps and in local pack listings using GMB.

When you search for places on Google, you'll see a star map and a list of company names right at the top of the page. The Local Pack is what it's called, and it's important for two reasons.


It allows users to access the information they require quickly.


The Local Pack is a Search Engine Results Page (SERP) component that displays relevant places for your search. It also includes a variety of other valuable information that any prospective client could find beneficial, such as the location on a map, the business's phone number if consumers have any questions or want to make a quick reservation, shop hours, and even the establishment's star rating. It's a feature that both the firm and its consumers will appreciate. People may provide reviews for your business on GMB. Customer evaluations have a lot of weight, especially when it comes to search engine results. Using GMB to make it easy for your consumers to submit good comments about your business is essential if you want to be seen in the search results.


Reviews boost sales.

Positive feedback is important. They not only help you rank higher in search engines, but they also act as free and credible advertisements for your products or services. Customers, for example, are more likely to test out a product that has received a lot of good feedback than one that has received a lot of negative feedback.


People trust online reviews just as much as they make personal recommendations. The more positive customer feedback you receive, the more leads and income you'll be able to create. According to a study, there is a positive correlation between reviews and sales.


It's both free and straightforward to use.


Even if a product is really valuable, it will be squandered if it is too costly, inconvenient, or difficult to use. However, this is not the situation when it comes to Google My Business. Small companies may profit from this handy product because it is free and simple to use.


Google My Business makes it simple for local companies and startups to market their products and services online by enhancing their exposure and increasing their chances of appearing in search results. It might make it easier for potential clients to locate and contact you. It's a free tool that may help you enhance your internet presence, interact with consumers, and boost income for your company.


Top Instagram Marketing ideas in 2021

As of now, Instagram is one of the most popular social networking sites on the planet. They've been used or heard about by almost everyone. It also serves as an ideal platform for advertisers to showcase their product to a large audience because of its large user base.

So, if you are one of the Instagram business owners, who wish to expand their business, follow these tips, and you are good to go.


Instagram Marketing Tips & Strategies


Make sure your bio is up to date.



Your Instagram bio is the first impression your followers get of your business. As a result, you must make your bio entertaining, informative, and fascinating. A basic description of your product, information about the sort of material you want to post, brand hashtags, links to other social networking sites, and more may all be included in your profile. You should also have a trackable URL to which you want to draw visitors, a link to your brand's website, or a link to your product page. Keep a watch on this link's traffic to see how much it produces.


The second tip is to create a content calendar.

A content calendar for your organization is one of the most important things you'll need to establish a presence on any social media site. A content calendar might help you keep track of the pieces you've written or plan to write. You can design and even automate when your posts go up, depending on your most active viewers. You have total control over when your content, caption, image, or hashtag is published on the internet. It's also helpful if you intend to reprint older content.


Use advertisements to broaden your reach

Advertisements may assist you in gaining more followers, leads, likes, conversions, and other advantages. The Facebook Advertising Manager, which can generate Instagram advertising, features several targeting options based on interactions, interests, purchase history, and other factors. It also has a wide range of options, such as picture and video ads, story ads, collecting ads, and much more.


Keep Your Feed Visually Consistent

Visually engaging content is always successful on Instagram. That is where your efforts should be focused. Your feed should have a consistent theme and appeal to the target audience of your industry. Your materials should provide the impression that your organization is friendly and genuine.


Tell a Tale

You may tell a story with the photos, videos, and tales you post. They must spark the attention of your audience and develop a relationship with them. Your captions may provide stories about your brand that humanize it and help you connect with your audience on a deeper level. Whatever content you publish must fulfil your audience's needs or answer a problem they're having.



Use the Appropriate Hashtags

The hashtags you select can have a significant impact on the number of people who see your posts. Expect your post to be buried in a sea of similar ones if you choose a generic hashtag like #newyear, #christmas, or #style. Find keywords that are both trendy and industry-specific and that will pique your followers' attention. The ideal number of hashtags, according to studies, is seven or less. You can also check what hashtags your competitors are using and how you may use them to your advantage. It's also a good idea to look into hashtags that are exclusive to your company. These should be concise, memorable, and ideally incorporate your brand.


Make use of user-generated content (UGC).

User-generated content encourages your customers to get more involved with your business. It is cost-effective since the audience develops and approves the information given. User-generated content (UGC) may help you convert more people into brand advocates regardless of your sector.


Make the Most of Video Ads

Marketers may choose from three different video ad styles on Instagram. Single video advertisements, which may last up to 60 seconds, carousels, which combine photos and videos, and Instagram shops, which allow you to blend images and videos to make aesthetically appealing advertising, are all available. Although photo advertising is more popular with advertisers, video ads aren't far behind, with a recent increase in usage.

5 Local SEO Tips for Small Business

In the realm of SEO, local optimization is still a key concern. As a top priority for the year, local SEO even beat out mobile optimization.

Local search optimization may have an immediate impact on your company. Local search can help you attract more clients and enhance your income. Many company owners, though, continue to be perplexed by SEO. Working with search engines like Google, Bing, and others may be scary and complicated at times.

Good SEO methods, fortunately, never go out of style. Follow these suggestions to increase your local search footprint and increase your chances of receiving organic visitors to your website.


Demonstrate that you are a local of the area.


You may take action to appear in local searches even if you have no prior expertise with SEO. The first step is to show search crawlers and, more importantly, your customers that you are a local business.

In the SEO industry, this information is referred to as NAP (name, address, phone number), and it's a wonderful method to emphasize your company's localization to customers and search engines. You may also be inventive in highlighting the fact that you are a local company.

These modest tactics will create localized relevancy for your site to both search engine crawlers and website visitors.


Make sure your Google and Bing Business accounts are up to current.

If you want to optimize your firm for local search, you must have a Google My Business (GMB) account and a Bing Places for Business account. It will include information on your website, hours, parking, and COVID-19 safety alternatives, among other things. The SEMRush team put together a Google My Business tutorial to help you claim your address and get set up.

The first step is to get everything set up. To maintain your listing current and helpful, follow these steps:

1.     Audit your account regularly.

2.     Examine your Google My Business and Bing Places accounts every

3.     Keep up with new features.


Local Keywords Should Be Targeted


Allowing search engines to know who you are and what you do is a big aspect of search optimization. If you want to use Google to target local phrases, you must inform their website crawlers that you run a small company in a certain region.

Make sure you're utilizing the proper keywords in your article. You won't have to guess which keywords are the most successful, which is a plus. Several free websites may assist you with keyword research. Premium tools can also be used to pay for more advanced features.


Incorporate local phrases into your meta tag titles and descriptions.

You might be able to boost your visibility by using SEO settings on your website. If you use WordPress, Yoast provides a free widget that allows you to target certain keywords. Before publishing a post or page, Squarespace includes tabs where you can fill in SEO information.


You'll come across two key concepts: meta titles and meta descriptions. These sections tell search engines what your content is about, and the right keywords can help you rank well in your sector.


As much as feasible, incorporate your keywords into your meta descriptions and titles. Your SEO software could make suggestions for meta description length, keyword placement, and other content-improvement options.


Collaborate with other companies in the area.


With billions of websites constantly connecting, the internet is made up of connections. This "web" of links is one of the most important SEO components since it sends signals to search engines about the relevancy, quality, and recency of sites.


If you spend three minutes looking for SEO tips, you'll notice that "links" is one of the most commonly discussed topics. As a small, local business, you should seek opportunities to build and contribute connections to your community.


It would be best if you linked to websites that are relevant to your industry and geographic location. Your target market should be reflected in the websites that link back to you. Consider how you might boost the number of local links that point to and from your site.

Thursday 15 July 2021

                               What is Brand Strategy in 2021?



A brand strategy is a long-term plan that you establish to help your company grow and accomplish desired outcomes. A well-thought-out branding strategy has an impact on many aspects of your organization and is connected to your customers' requirements, emotions, and opponents.


In many ways, your brand strategy determines your direction and road to success. It will be hard to know the tale you are trying to promote without a sensible idea. It will be hard to determine the ideals that your company stands for.


2020 has acted as a catalyst for new ideas, tactics, and initiatives in a variety of ways. The need to develop alternative business solutions to endure a new economic and social reality brought on by the present health crises is undoubtedly the reason.


The the ongoing year may also be characterized as the year of "digital awareness": companies have realized that digital can provide limitlessly opportunities in terms of brand identity and market position.


      Create a unique brand voice


Building a brand voice is the best way to ensure that your brand has a consistent presence and expression throughout your entire marketing funnel. Let's start by defining key concepts and then see how everything fits together.


Make sure your brand message has these three major components to rank well in the market today and describe your brand voice. Three main characteristics are passionate, quirky, and authentic. Try to connect to your target audience and focus on being authentic with a pinch of humor. This strategy is well-known and helps your brand grow.



      Evaluate your competition


Identifying the market's possibilities and vulnerabilities is a fundamental step in communicating your brand and developing your strategy. This data will enable you to develop more relevant and smart communications that reflect your brand, eventually benefiting you in developing a successful brand strategy.


In addition, you'd want to know what your competitors' core messaging and brand values are. When you lay them out, you can see which messages are already overworked and which are the "open spaces" that your business may utilize to set itself apart from the competition.


      Acknowledge the customer's experience.


The way you describe yourself should be similar across all marketing platforms, yet each platform will have its quirks. As a result, you'll need to figure out which platforms/channels your consumers currently use to discover you and prioritize which ones you want to commit more time and effort to.


This is an underappreciated yet vital approach for standing out from the crowd. Understanding your customer’s journey is eventually an essential part of your brand growth. So try this and see incredible results for your brand.


It targets their exact needs, creating your brand seem relevant and encouraging potential users to engage with it.


One of the most effective ways to boost revenue, retention, and long-term growth is to develop a thorough brand plan. Your sole goal should be to build a distinctive brand, one whose values resonate with your clients and inspire them to become your most ardent supporters.











How to Increase Ranking of Blogs

Blogging is an excellent strategy to increase website traffic and establish a brand's presence. It’s also one of the best ways to reach your target audience with content that is eye-catching and at the same time relatable to your audience.


However, you won't have any returns until your content is well-ranked in Google search. Understanding SEO is essential if you want your website to stand out. To do so, you'll need to use certain tried-and-true strategies to improve your Google ranking.


These are some important aspects for improving your content's search engine rankings:


      Keyword optimization is important.


Optimizing for the relevant keywords is the first and possibly most crucial aspect of any SEO technique. Keywords are so fundamental that I consider them as among the most crucial components of on-page SEO.


However, in order to accomplish this efficiently, you must first determine which keywords are most relevant for your blog posts. Before you start writing, you'll need to undergo some research and premise your work on facts before you begin writing.


Search your keyword on the keyword generating apps and choose some relevant keywords according to their ranking. This way, you can include words that can make your blog rank higher due to the engagement of those particular keywords. This is how SEO works for your website!



In every article, utilize the keyword a few times.


While keyword stuffing is an outdated SEO practice that I do not suggest, you should absolutely use the keyword in your content a couple of times. Write for people, not machines, but if a natural chance to incorporate the keyword presents itself, make use of it!






      Make your content more streamlined.


Google's search algorithm is continuously evolving. To ensure that you remain at the top of the search results page, you must go beyond today's strategies and emphasis on long-term plans that will keep you in position.


In the ever-changing world of SEO, one constant persists: Google will always prioritize in-depth, high-quality material over low-quality content.


Your objective is to create the perfect page on the internet for that topic if you want to enhance your Google rankings. Do not attempt to fool a robot. Make every effort to assist people in discovering the information they want.


Look for methods to improve the page's appearance. Add some details,  Include examples. Include links to additional useful websites. Graphics should be included. Include a video. Don't simply stuff keywords in there. It all comes down to the reader. In whatever way you can, enrich the page.


      Check your rankings after a few days.


How did we hold up? Would you want to be a little higher on the list? If you don't notice an improvement a week then, you're probably not going to acknowledge anything.


In my experience, a few little tweaks may have a significant influence on rankings, especially if the page was not initially properly optimized. It generally takes less than 10 minutes to locate a term and update the website. And the benefits are usually evident in a few days.


You may get substantial SEO results by implementing the ideas and approaches I've advised in this post.


It will take time to see results because your rankings will gradually improve rather than skyrocketing to the top of page one. However, you may keep track of your impression count to determine if you're on the correct road by some amazing apps online.
















5 steps to create a Stunning Logo for Your Business

 Great logos are deceptively basic, making them appear simple to design to the uninformed eye. Every day, you witness flawlessly balanced logo designs as a result of meticulous editing. Expert designers are so good at combining forms, colors, and layouts that it appears as though they're doing it naturally.


However, paying a designer to take care of the entire process isn't always feasible. Perhaps you're on a limited budget or already have a solid idea in mind. In any case, review these design basics before creating your logo.


Let’s have a look at these 5 important steps to create a logo for your business:



    Choose between a custom and a stock design


Do you despise the thought of working on an art project? A logo creator is a do-it-yourself alternative for acquiring a ready-made design if you don't have any artistic skills. Design templates containing pictures and font combinations are available from logo designers, allowing you to experiment with a range of styles. They're designed for amateurs, and you may personalize them with a few easy changes.


An original customized logo, on the other hand, may distinguish your company and increase brand awareness. It takes more time, work, and patience to go the unique approach, but you may streamline a design to match your ability level.



    Formulate a list of expressions that define your brand.



It's time to move your logo design from plot to setting now that you've got your tale. Open and type a phrase into the search field that best defines your product.


If you work in the garment sector, for example, you may just key in "clothes." The number of descriptive synonyms that arise will amaze you. You may even take these results to do additional searches and dig deeper as you explore the words that better reflect your company.



    Select the right logo design tool


Avoid using software that isn't meant to create high-quality photos. It's fascinating, to begin with, the software you're already familiar with, but you'll swiftly hit a wall. The more you enlarge and modify a logo in applications like Microsoft Paint or Powerpoint, the less clear it becomes.


You should use vector files that are scalable for the best results. .ai,.eps, and.SVG are examples of common file formats. You may also use these file formats to create transparent backgrounds, allowing you to display a clean logo on any surface. Choose from professional software like Adobe Illustrator and CorelDraw and free alternatives like GIMP.


    Review the Sketches You've Already Made


Examine the terms you identified when you originally used to begin refining your logo. Now stare at your shortlisted sketch and question yourself, "What elements does this sketch miss out on?” Use these to modify your drawing and bring back the features you loved most from the designs you didn't choose.


    Choose a color scheme.


Start thinking about the colors you want to symbolize your business once you've completed your logo form and design. When picking the correct logo color palette, there are three basic things to consider, according to Adobe Create:


Begin with a black and white logo. The logo is more prominent than the color.

Choose vibrant hues to create a statement. Keep a color palette that is out of the box and helps you stand out from your industry's opponents.


Consider the context in which your color scheme is used. Check to see if the hues you chose will work in print, on your website, and on social media. Consider the meanings of colors in various businesses and geographical areas.


Sketching a logo isn’t a piece of cake, and you'll presumably get more terrible ideas than the ones that stand out. Don't be discouraged, though. A winning design is made by removing all the components that don't fit. As soon as you are done with the logo design that you wanted, get opinions. Taking a break from your creative process now. It might help you see weaknesses and edit like a master.


Think about going for a logo creator if you don't hold the time or persistence to create your own logo. To discover the ideal business logo, choose from thousands of different designs.







Thursday 15 April 2021

Will the Digital Marketing approach change due to Covid-19?

The coronavirus epidemic may seem to be a major threat to businesses and employment, as well as public health, but Covid 19 may propel digital marketing forward.

Major incidents that affect whole communities can impact people's lives in various ways; they don't only affect people for a short time, but they can also serve as a trigger for major changes in the future.

Many people wonder whether the Covid 19 crisis would have a similarly transformative impact on people's behaviours, habits, and how they work and shop.

How does online work hold certain businesses afloat?

The economy will be a major concern as the UK and other countries recover from the crisis. Although a recession is almost unavoidable, the government's attempts to effectively suspend most of the economy would enable citizens to return to their jobs and businesses and begin the recovery phase in due time.

However, alongside businesses who have been forced to use the 'Furlough' the system, there are others who have been able to continue operating – such as businesses that allow employees to operate from home – and others who have benefited from the crisis, such as supermarkets, takeaways, and online retailers.

Between businesses that rely on their workers and facilities being in the same location as their customers – from pubs to planes – and businesses that can advertise, connect, and exchange online, there is a big difference.

This has shown just how much potential some companies have for the latter. What's more, the degree to which they've now adapted to do so may be transformative. This is a level of commitment they had never previously set for themselves.

Operating from home had its advantages during the Covid 19 crisis:

·         It guarantees business continuity when job places are inaccessible due to several reasons.

·         It helps workers who need to be at home for a particular reason, such as a delivery or an appointment, to do so.

·         It helps employees with any disease (not just Coronavirus) to operate in isolation from their peers and not transmit their illnesses to them. 

·         It eliminates travel, which is good for the climate.

All of this, of course, necessitates increased IT literacy among employees, and it may also necessitate some employees becoming even more effective in their use of technology and the internet.

However, the benefits of acting remotely aren't limited to the workplace; an increasing number of people are discovering that they can extend it to other aspects of their lives as well:

·         Ordering daily groceries online is a convenient alternative to going outside and waiting in long lines at crowded supermarkets.

·         Non-essential products and services are available for purchase online, making this a busy time for eCommerce companies.

·         When other forms of entertainment are unavailable, the internet may provide a source of entertainment.

The internet – especially social media – is becoming an increasingly a useful tool for keeping in contact with friends and family who cannot visit in person.

This means that digital marketing will be much more important during and after the Covid 19 crisis, which is already critical for small businesses who have seen conventional marketing yield ever-low returns on investment.

Marketing will become more interactive as the world becomes more digital. Marketers must adapt their tactics and customer personas to a post-pandemic environment.