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| Social Media Marketing Trends |
It is quite difficult to say that which trends will rule 2018.
However, as a part of our ongoing research, we looked at certain perspectives
and here are our predictions for 2018.
Real-Time B2B marketing through social media is not a new phenomenon
and has been in the mainstream since 2015. Before social media, it was not
possible for brands to steal the limelight by responding to happenings in real
time.
This rising trend has gained immense popularity as it provides the
opportunity for brands to make themselves relevant by taking advantage of an
emotional time, such as a major political development or a sporting event. It
generates interest and provides a significant boost to your brand.
Content is still the king in 2018 and is not giving up its throne
anytime soon. Lately, we have many B2B companies taking initiatives to
infiltrate the online world with highly interactive and engaging content.
Moreover, users demand personalized content. This might put a pressure on
content marketers to utilize other forms for content distribution like
webinars, polls, Q&A sessions, demos, live-streaming, video blogging, etc.
Video content is ruling 2018, and a whopping 96% of consumers say that videos are helpful in making
purchasing decisions.
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| Social Media Marketing |
Whether it’s a B2B brand or a B2C, you can’t undermine the importance
of customer experience and satisfaction. Customer centricity is the cornerstone
of any successful social media marketing initiative. However, only a few B2Bcompanies focus on providing a seamless user experience, and they instead focus
more on their products and take a similar approach in social media initiatives
as well.
2018 is the year of informed consumers and customers will take more
control of the process. Whether it’s your Facebook, LinkedIn and Twitter
profiles, blog, or any other platform such as YouTube channel, prospects will
expect easy-to-use web properties and very clear calls-to-action. Moreover, a
consistent tone and rhythm of marketing messages are important as well.
Responsiveness also plays a critical role in customer experience, and
social media has provided an opportunity for brands to reply to customer
queries in real time.
The official Facebook Page of Bluehost – one of the leading web
hosting service companies – has almost 132k likes and 1.31k followers in early
2018. If you take a closer look, you can see how dedicated their social media
team is. They are putting in a lot of effort and reply to questions and queries
asked in the comments section.
You owe me thanks for this one because this is pure gold. The most
challenging part of any professional B2B marketing campaign is to build brand’s
authority in their particular niche or industry. The best way to achieving that
is by simply answering people’s question. If you have a good knowledge of your
products and your industry, Quora is a great place to start.
Why Quora? This is a question many people are asking. Well, there are
a handful of incredible reasons why Quora is a platform worth considering:
It provides your brand exposure to Quora’s 200 million monthly unique
visitors worldwide
An opportunity to demonstrate your expertise on almost any topic
You can give direct answers to anyone asking about your business,
products, or services
Quora answers can also get featured in the Google snippet box
Influencers like Neil Patel and many others generate tons of leads
from Quora
The reasons to use Quora are endless. To demonstrate you the power of
Quora,
