Tuesday, 18 September 2018

How to get Business in the top of Google Search Results



1. Why we need to be in top of Google Search?

2. How to Get Your Business in the top of Google Search?

3. What are the key Factors are influence to get into top of Google Search?


1. Why we need to be in top of Google Search?
According to Google, not very far: 80% of searchers click on the first three links for any given search, and 10% searchers click on remaining links in the first page, and fewer than 10% go to the second page.
Based on the above reports you are understand how important to be in top of Google Search, So we need to focus on come in to top of Google Search.



2. How to Get Business in the top of Google Search?
·         Create a profile on the main social networks
Create LinkedIn, Google+, Facebook and Twitter profiles, and make sure you use your name in the handles and profile URLs. For instance, your Twitter username should be something like @yourname. On Facebook, make a limited public profile and claim your own custom URL with your name as the address, like this: www.facebook.com/yourname.

·         Creating a Website
Get a domain name based on your business profile, Domain name also working as a keyword so focus on the domain name selection and choose a good domain name .
Next you need to add content on this site. Start with a short Biography of yourself and add photos . In the Biography should include your Name few time but don’t overdo it.
You might want to post a couple of short articles about topics you’re interested in or that are relevant to your profession. Just make sure the content is interesting and unique.
Google prefers sites that have longer articles with 1000 words and up.

·         Optimize  for Keywords
Context is key. That’s why it’s a good idea to write some articles for your website that are on topics that you’d like to be associated with. As a handful of related terms become associated with your name in different ways, search engines will gain confidence that your site is actually about you.
At the same time, don’t overdo it with keywords. Google will penalize you for trying to take shortcuts. Simply write good content on topics that are relevant to your life and you’ll be fine.

Ex.  Ram Digital Marketer , in this Digital marketer is a keyword associated with name, and google will look for the keyword Digital Marketer in website.
That’s why Ram Digital Marketer write some articles about DM and SEO ,SMM, PPC (As a handful of related terms become associated with your name in different ways, search engines will gain confidence that your site is actually about Digital Marketing. )

·         Site Linking
Search engine algorithms reward frequently linked sites by moving them to the top of their results pages, but this works best when the links are non-reciprocal(Non Reciprocal links refers to a website that links one-way). you want sites to link to you without you having to link back to them.
A lot of non-reciprocal inbound links tells a search engine that your site contains valuable information

There are a few ways to start generating site links:
ü  Post your content to social media: the more other people see your content and share it with others, the more likely someone will link to you
ü  Support a good cause: many charities and non-profit groups will provide a link back to your site if exchange for your contributions
ü  Sign up for professional directories: if your industry has professional organizations that list members on their websites, see if you can get them to link to you
ü  Write a guest blog post: if you like to write, you can approach a blog for your industry and ask to do a guest post on a topic that interests you



3. What are the key Factors are influence to get into top of Google Search?

Well-optimized sites get more and more traffic over time, and that means more leads and sales.
SEO requirements always keep changing. Based on this we are consider few factors, they are
ü  An Accessible URL
ü  Page Speed (Including Mobile Page Speed)
ü  Mobile Friendliness
ü  Domain Age, URL and Authority
ü  Optimized Content
ü  Technical SEO (on page , off page)
ü  User Experience
ü  Links
ü  Social Signals
ü  Real Business Information
ü  Keywords
ü  Header Tags
ü  Title Tags
ü  Meta Description



The above Factors we are consider as key factors, But google will consider so many other factors also.
Like, Country level Codes, Content, Long tail Keywords, Image optimization , Backlinks, Server Location, Alt Tags, etc..  Like this google consider more than 100 factors for get a website in to top of search engines












Tuesday, 11 September 2018

Digital Marketing Strategy - Telco Communications


Digital Marketing Strategy


In today's tech landscape, a solid digital marketing strategy has become the CMO's new bread and butter; the only question now is how to best serve it up. Your business's success depends on the right type of strategy, and the right type of strategy can in turn lead to higher sales, new customers, and long-term growth.

Traditional online advertising is a thing of the past. Why? Bottom line, it's more annoying than effective. One study found that 18- to 34-year-olds are likely to ignore online banner and digital ads more than those on TV and radio or in newspapers. What's more, 54 percent of internet users don't click on banner ads simply because they don't trust them.

It's now a CMO's job to stay ahead of the digital marketing curve, keep up-to-date on trends, and break through the clutter. Here are tips to optimize your digital marketing strategy.

1. Audit and update your SEO more frequently.

You may know your product or service is great, but is it reaching all the people it could be? Search engine optimization can significantly help your brand reach the people who want what you're offering. Industry experts recommend updating your SEO once a quarter; after all, Google updates its algorithm more than 500 times a year. Find the keywords that are making your business gain or lose traction in the search engine cycle in order to make your brand as discoverable and searchable as possible.

2. Prioritize blogging as a lead generation tool.

Speaking of SEO: Posting relevant and valuable content drives traffic to your website and social media pages, while also increasing your ranking in search engines. In fact, marketers who blog are 13 times more likely to experience positive return on investment, and companies that blog generate 67 percent more leads than those who don't.

Each post you create is one more indexed page on your website, making it more likely customers will find you when searching online. It also indicates to search engines that your website is active, which will help surface your content to the top of search engine results. Further, blogging gives your brand a voice, and 91 percent of consumers say they are more likely to buy from a brand that is authentic rather than generic.

3. Host high-quality webinars and live events.

There are a variety of digitalmarketing resources you can use to engage with your audience, including webinars, podcasts, and online promotion of live events. To streamline the process of event promotion, try using a third party to make the process seamless. Event technology platforms like Eventbrite help brands create and market an event, as well as promote ticket sales and manage their audience. By getting some external help with the details, you can focus on the big picture and create an experience your customers will remember long after it's over.

4. Expand and refine your email distribution efforts.

Email marketing is still one of the best ways to reach your audience, and the fact that it costs nearly nothing to execute makes it one of the best tools to add to your toolkit. Email open rates have increased 180 percent on mobile devices since 2014, and more than half of all U.S. cellphone owners access their email on their phone rather than a desktop.

Email works better than other mobile forms of notifications (like text messages) because they don't cost the consumer anything, can be accessed on devices other than phones, and have more space to deliver a message. Emails keep your audience engaged across platforms, which in turn helps keep your brand top of mind.

5. Don't give social media short shrift.

Social media has become one of the biggest tools for marketing any brand. By first finding out what platforms your audience uses, you can then target your posts to the best times and dates to share. Engage with your audience on social media by starting conversations and responding to both praise and grievances. Sixty-seven percent of consumers use social media for customer service inquiries, so make sure that you become a part of that narrative so that you can direct it to a positive outcome.

6. Make your marketing mobile.

Even if a desktop version of your marketing content looks great, be sure to check that it translates across devices. Consumers expect cohesion across platforms, and the better accessibility you provide your audience, the more likely they are to purchase.

Remember that authenticity reigns supreme in any of these strategies. Once you have that, an online presence allows you to connect with your audience in ways previously unknown and build a brand that they'll continuously want to engage with.


Wednesday, 5 September 2018

Social Media Marketing Trends for 2018




 Social Media Marketing Trends
Social Media Marketing Trends

It is quite difficult to say that which trends will rule 2018. However, as a part of our ongoing research, we looked at certain perspectives and here are our predictions for 2018.


Real-Time B2B marketing through social media is not a new phenomenon and has been in the mainstream since 2015. Before social media, it was not possible for brands to steal the limelight by responding to happenings in real time.

This rising trend has gained immense popularity as it provides the opportunity for brands to make themselves relevant by taking advantage of an emotional time, such as a major political development or a sporting event. It generates interest and provides a significant boost to your brand.


Content is still the king in 2018 and is not giving up its throne anytime soon. Lately, we have many B2B companies taking initiatives to infiltrate the online world with highly interactive and engaging content. Moreover, users demand personalized content. This might put a pressure on content marketers to utilize other forms for content distribution like webinars, polls, Q&A sessions, demos, live-streaming, video blogging, etc.

Video content is ruling 2018, and a whopping 96% of consumers  say that videos are helpful in making purchasing decisions.



Social Media Marketing 


Whether it’s a B2B brand or a B2C, you can’t undermine the importance of customer experience and satisfaction. Customer centricity is the cornerstone of any successful social media marketing initiative. However, only a few B2Bcompanies focus on providing a seamless user experience, and they instead focus more on their products and take a similar approach in social media initiatives as well.

2018 is the year of informed consumers and customers will take more control of the process. Whether it’s your Facebook, LinkedIn and Twitter profiles, blog, or any other platform such as YouTube channel, prospects will expect easy-to-use web properties and very clear calls-to-action. Moreover, a consistent tone and rhythm of marketing messages are important as well.


Responsiveness also plays a critical role in customer experience, and social media has provided an opportunity for brands to reply to customer queries in real time.

The official Facebook Page of Bluehost – one of the leading web hosting service companies – has almost 132k likes and 1.31k followers in early 2018. If you take a closer look, you can see how dedicated their social media team is. They are putting in a lot of effort and reply to questions and queries asked in the comments section.
  


You owe me thanks for this one because this is pure gold. The most challenging part of any professional B2B marketing campaign is to build brand’s authority in their particular niche or industry. The best way to achieving that is by simply answering people’s question. If you have a good knowledge of your products and your industry, Quora is a great place to start.

Why Quora? This is a question many people are asking. Well, there are a handful of incredible reasons why Quora is a platform worth considering:

It provides your brand exposure to Quora’s 200 million monthly unique visitors worldwide
An opportunity to demonstrate your expertise on almost any topic
You can give direct answers to anyone asking about your business, products, or services
Quora answers can also get featured in the Google snippet box
Influencers like Neil Patel and many others generate tons of leads from Quora
The reasons to use Quora are endless. To demonstrate you the power of Quora,  

Monday, 3 September 2018

Top digital marketing trends in 2018


Top digital marketing trends in 2018

1. AI might be the performer of the year

Yes, it's true that AI (artificial intelligence) is being adopted in nearly every consumer-facing industry today. But have you considered how AI could help your business on the backend? You know about chatbots and Siri, but what about using AI for trend analysis and customer profiling? This year, AI will help brands dig into the data, then reach their target audiences with more precision and effectiveness.

2. 2018 is seeing more video ads
According to recent reports, video marketing is set to capture about 82% of the internet's traffic by the end of 2019. You can expect to see more video ads on all web platforms, especially social media. What may change is the duration and content of the videos as brands compete to hold viewers' attention.

3. IoT is being used like never before
2017 saw the emergence of numerous products and applications for IoT, and its scale continues to grow. Together, IoT and data are expected to revolutionize industries like healthcare, education and manufacturing. They're not only improving the efficiency of these sectors-they're changing the very way these businesses perform their work.

4. Mobile marketing won't flinch
After several delays, Google is soon expected to release its mobile-first algorithm. What remains to be seen is how this mobile index will impact the search results. It'll no longer be enough to have an SEO-optimized site—or even just a "mobile-friendly" site. Google will examine the mobile performance of your website (and all of your competitors') and rank you accordingly. Regardless of the devices your customers use, mobile compatibility is going to take precedence if you want to retain your search rankings.

5. Content marketing is going visual
The basis of any form of digital marketing is, essentially, content. However, the nature of content marketing is shifting based on the expectation that content is going mobile. There's also a trend towards visual content as people have started engaging more with videos, images, data visualization, and infographics.

6. SEO is going mobile
As we already pointed out, simply having an SEO-optimized website might not work wonders for you this year. With Google shifting to the mobile-first algorithm, your SEO's website auditing checklist is going through a revamp. On top of all the other signals Google likes to see, brands should re-examine their websites and get them optimized for mobile viewing now—rather than waiting to take a hit later.

7. Dark social offers new opportunities
It's estimated that about 70% of social sharing is classified as "dark social." This includes links shared on native mobile apps, via email messages, and in chat conversations (like WhatsApp or Slack). Though marketers don't have perfect visibility into this data, it's becoming easier to track. Brands are taking advantage of this by targeting audiences with ads, 1:1 messages, and chatbot experiences.

8. Advertising is exploring the blockchain
It's not just for Bitcoin anymore. Today, the blockchain is offering new ways to track and verify online advertising. Imagine being able to verify each time an ad is consumed and for what duration—and then compensate the consumer for their time and attention. The blockchain can prevent ads from being over-served, ensure that influencers have real followers instead of bots, and verify voting for sponsored contests. Expect blockchain to take on more roles as the technology is adopted.

9. Dedicated apps are on the rise
Dedicated apps offer the benefits of a mobile-optimized website in a more convenient, accessible format. With Google's app-indexing, brands are investing more in app development and discoverability. Often, these apps provide a better brand experience. Though apps have a long way to go before replacing websites, the love for apps is driving their growth and adoption.