Tuesday, 18 September 2018

How to get Business in the top of Google Search Results



1. Why we need to be in top of Google Search?

2. How to Get Your Business in the top of Google Search?

3. What are the key Factors are influence to get into top of Google Search?


1. Why we need to be in top of Google Search?
According to Google, not very far: 80% of searchers click on the first three links for any given search, and 10% searchers click on remaining links in the first page, and fewer than 10% go to the second page.
Based on the above reports you are understand how important to be in top of Google Search, So we need to focus on come in to top of Google Search.



2. How to Get Business in the top of Google Search?
·         Create a profile on the main social networks
Create LinkedIn, Google+, Facebook and Twitter profiles, and make sure you use your name in the handles and profile URLs. For instance, your Twitter username should be something like @yourname. On Facebook, make a limited public profile and claim your own custom URL with your name as the address, like this: www.facebook.com/yourname.

·         Creating a Website
Get a domain name based on your business profile, Domain name also working as a keyword so focus on the domain name selection and choose a good domain name .
Next you need to add content on this site. Start with a short Biography of yourself and add photos . In the Biography should include your Name few time but don’t overdo it.
You might want to post a couple of short articles about topics you’re interested in or that are relevant to your profession. Just make sure the content is interesting and unique.
Google prefers sites that have longer articles with 1000 words and up.

·         Optimize  for Keywords
Context is key. That’s why it’s a good idea to write some articles for your website that are on topics that you’d like to be associated with. As a handful of related terms become associated with your name in different ways, search engines will gain confidence that your site is actually about you.
At the same time, don’t overdo it with keywords. Google will penalize you for trying to take shortcuts. Simply write good content on topics that are relevant to your life and you’ll be fine.

Ex.  Ram Digital Marketer , in this Digital marketer is a keyword associated with name, and google will look for the keyword Digital Marketer in website.
That’s why Ram Digital Marketer write some articles about DM and SEO ,SMM, PPC (As a handful of related terms become associated with your name in different ways, search engines will gain confidence that your site is actually about Digital Marketing. )

·         Site Linking
Search engine algorithms reward frequently linked sites by moving them to the top of their results pages, but this works best when the links are non-reciprocal(Non Reciprocal links refers to a website that links one-way). you want sites to link to you without you having to link back to them.
A lot of non-reciprocal inbound links tells a search engine that your site contains valuable information

There are a few ways to start generating site links:
ü  Post your content to social media: the more other people see your content and share it with others, the more likely someone will link to you
ü  Support a good cause: many charities and non-profit groups will provide a link back to your site if exchange for your contributions
ü  Sign up for professional directories: if your industry has professional organizations that list members on their websites, see if you can get them to link to you
ü  Write a guest blog post: if you like to write, you can approach a blog for your industry and ask to do a guest post on a topic that interests you



3. What are the key Factors are influence to get into top of Google Search?

Well-optimized sites get more and more traffic over time, and that means more leads and sales.
SEO requirements always keep changing. Based on this we are consider few factors, they are
ü  An Accessible URL
ü  Page Speed (Including Mobile Page Speed)
ü  Mobile Friendliness
ü  Domain Age, URL and Authority
ü  Optimized Content
ü  Technical SEO (on page , off page)
ü  User Experience
ü  Links
ü  Social Signals
ü  Real Business Information
ü  Keywords
ü  Header Tags
ü  Title Tags
ü  Meta Description



The above Factors we are consider as key factors, But google will consider so many other factors also.
Like, Country level Codes, Content, Long tail Keywords, Image optimization , Backlinks, Server Location, Alt Tags, etc..  Like this google consider more than 100 factors for get a website in to top of search engines












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