Wednesday, 5 September 2018

Social Media Marketing Trends for 2018

 Social Media Marketing Trends
Social Media Marketing Trends

It is quite difficult to say that which trends will rule 2018. However, as a part of our ongoing research, we looked at certain perspectives and here are our predictions for 2018.

Real-Time B2B marketing through social media is not a new phenomenon and has been in the mainstream since 2015. Before social media, it was not possible for brands to steal the limelight by responding to happenings in real time.

This rising trend has gained immense popularity as it provides the opportunity for brands to make themselves relevant by taking advantage of an emotional time, such as a major political development or a sporting event. It generates interest and provides a significant boost to your brand.

Content is still the king in 2018 and is not giving up its throne anytime soon. Lately, we have many B2B companies taking initiatives to infiltrate the online world with highly interactive and engaging content. Moreover, users demand personalized content. This might put a pressure on content marketers to utilize other forms for content distribution like webinars, polls, Q&A sessions, demos, live-streaming, video blogging, etc.

Video content is ruling 2018, and a whopping 96% of consumers  say that videos are helpful in making purchasing decisions.

Social Media Marketing 

Whether it’s a B2B brand or a B2C, you can’t undermine the importance of customer experience and satisfaction. Customer centricity is the cornerstone of any successful social media marketing initiative. However, only a few B2Bcompanies focus on providing a seamless user experience, and they instead focus more on their products and take a similar approach in social media initiatives as well.

2018 is the year of informed consumers and customers will take more control of the process. Whether it’s your Facebook, LinkedIn and Twitter profiles, blog, or any other platform such as YouTube channel, prospects will expect easy-to-use web properties and very clear calls-to-action. Moreover, a consistent tone and rhythm of marketing messages are important as well.

Responsiveness also plays a critical role in customer experience, and social media has provided an opportunity for brands to reply to customer queries in real time.

The official Facebook Page of Bluehost – one of the leading web hosting service companies – has almost 132k likes and 1.31k followers in early 2018. If you take a closer look, you can see how dedicated their social media team is. They are putting in a lot of effort and reply to questions and queries asked in the comments section.

You owe me thanks for this one because this is pure gold. The most challenging part of any professional B2B marketing campaign is to build brand’s authority in their particular niche or industry. The best way to achieving that is by simply answering people’s question. If you have a good knowledge of your products and your industry, Quora is a great place to start.

Why Quora? This is a question many people are asking. Well, there are a handful of incredible reasons why Quora is a platform worth considering:

It provides your brand exposure to Quora’s 200 million monthly unique visitors worldwide
An opportunity to demonstrate your expertise on almost any topic
You can give direct answers to anyone asking about your business, products, or services
Quora answers can also get featured in the Google snippet box
Influencers like Neil Patel and many others generate tons of leads from Quora
The reasons to use Quora are endless. To demonstrate you the power of Quora,  


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