What Is SEO (Search Engine Optimization) And Why Is It Important

It has become essential everywhere from a small business to large business to have SEO for their better online presence.

What is SEO?

Search Engine Optimization is the process of optimizing your entire website to increase the search engine visibility and be at the top in SERP result page by increasing the website traffic. It can be done in two ways:

-                                       -   On-Page Optimization

-                                       -   Off-Page Optimization

    But why everyone needs it?

-      - To increase the reach and Brand Awareness

-      - To increase the Website Traffic

-      - To stay at the top 5 places in SERP result Page

-     -  For good User Experience

-      - For better Potential Conversion

   Let’s see things in detail

·* Reach & Brand Awareness: From people perspective whatever the SERP result shows at the top is the best. So you have to highly focus on bringing the top rank to the website. If user sees the relevant content in your site, obviously they will start approaching you for business and thereby you will get a good brand awareness when they start telling about your services to their friends.

·*  Increasing website traffic: It’s an important thing in SEO. There are so many factors when it comes to website traffic.

1)    Getting Social

2)    Perfect On-page optimization

3)    Using Long-tail keywords

4)    Backlinks

5)    Using Content strategy

6)    Submitting Articles, Directories

7)    Submitting Blogs, Images, Video and Info graphics

8)    Guest blogging

9)    Going for Paid Advertising and many other

 * Occupying top 5 places: The factors which comes under increasing the website traffic is the key to be at the top 5 in SERP.

      If we done all those things at once is it enough?

     No! Every day the Google algorithm’s changes, people requirement also changes, so it’s always necessary that you should follow and make things better. Maintaining your website with good content, optimized images, good speed and performance is the must thing.

Keeping your online reputation good is an important thing to get the people trust.

* Good User Experience: Search Engines shows site at the top when the site is really good in speed, performance, good usability and interaction.

So building up your website which gives user the better experience always works better to attract more number of audience and also bringing them back to your site

* Potential Conversion: Off course every business person will look for better conversion. Getting good number of leads via SEO is a great achievement. But focusing on few factors is very important to get the best result.

A better SEO is equals to better Potential Conversion.

Hope you have got an idea about SEO and its importance. But who makes it better is a challenge for business people to find.

Visit https://www.telcopl.com to make your search easier

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