Saturday 5 May 2018

What are Meta Tags and why is it important?



What are Meta Tags and why is it important?

Usage of Tags should be good, relevant and proper when it comes to on-page optimization. One of the most important tag is Meta Tag.

What is Meta Tag?
Meta Tags are little descriptions about each web page which appears in Search Engine Result Page as a link that helps search engine to know what the webpage is all about.

It always appears in the HTML source code not in the webpage.



What are the types of Meta Tags?
·    
        Title Tag: Title Tag is the headline or topic of a particular web page which is clickable. The character limit for title tag is 50-60

    In the source code you can see it like this: <title> I am Title </title>

·         Meta description Tag: Meta description Tag is the short description of a webpage which highly      helps the user to know about the webpage before entering into it. The character limit for Meta tag  description is 160.

In the source code it looks like: <Meta name= “description” Content= “description about the webpage”>

·         Keyword Tag: Google considered the Keyword Meta tags are valuable in SEO previously. Now   Google don’t consider keywords as a ranking factor. It automatically knows the keyword based   on the page content.

There is no limit for keyword Meta tags since it’s ignored. But other search engines like Bing, Yahoo considers these tags as a ranking factor.

In the source code it looks like: <Meta name=”Keywords” Content=”keywords relevant to the page”>

·         Robot Tag: Meta Robot Tag is the tag which says search engine crawler what to follow and what not to follow.

There are four main function under Meta Robot Tag:

-          Follow- Orders the crawler to FOLLOW the links in the webpage

<Meta name=”Robots” Content=”FOLLOW”>

-          No Follow- Orders the crawler NOT to FOLLOW the links in the webpage

<Meta name=”Robots” Content=”NO FOLLOW”>

-          Index- Orders the crawler to INDEX the webpage into the storage

<Meta name=”Robots” Content=”INDEX”>

-          No Index- Orders the crawler NOT to INDEX the webpage into the storage

<Meta name=”Robots” Content=”NO INDEX”>


Benefits of Meta Tags:

·         Title tags helps highly to create a good impact in search engines

·         Meta description clearly conveys the search engine about the webpage

·         Keywords helps few search engines to make their search easy

·         Robot command the crawler what to do and what no to do

Since everything is a processed and understandable way for search engines it helps a lot for web users to select their relevant search. But to make all the on-page optimization perfect every businessmen needs an expert.

Telco Communications helps every business person with good SEO techniques to make the site appear at the top places. They are highly indulged in delivering quality services to every business clients. They also provide some more valuable services like:

-          2d animation
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For more information Visit https://www.telcopl.com/ & contact: +91 9148151941/43


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