Dwell Time and Organic CTR

Both Dwell time and Organic CTR remain one of the top metrics that are currently being mentioned in so many articles these days. Although, there is still confusion between the two and the way this can be useful for your business. Here we have all of the details that you need in understanding the two concepts.

What Is meant by Dwell Time?

Dwell time remains the time length for every person that has been spending while they are looking at the webpage after they had clicked on the link of a SERP page but before they are clicking back towards the SERP result.

Most likely this is something that you might have done a lot of times. This is the small moment where you are evaluating the webpage that you had just clicked for visiting. This is sometimes provided instantly for the answer that you had been searching for or could have been small failure after which you had clicked the back button quickly.

Now the value of this specific metric for search engine is simple and obvious. The more time you have been spending on consuming the page content of a specific link, the higher will be the possibility that the page is fulfilling the needs that you have.

How can one impact the Dwell Time?

There is absolutely no one specific thing that could be done for positively impacting the dwell time. Although, there can be examples where the impact can be made. Here we are talking about the improvement of the overall experience of the user and also making delivery of content on the pages that is useful for the user.

So don't put on the auto roll video while a user tries to visit the website as the users don't like that anymore. Also, try not to bury specific answers low on the website page below the huge header image.

So be sure that the content that is put on is easier for finding and also obvious. Therefore this is going to be the main thing that any visitor would be looking at when they come to your website.

What is the importance of Organic CTR matter:

In case you were able to have some good positions on SERP it is great. But the highest-ranking will not be guaranteeing visit on the site. Something that matters is the number of people that had been clicking on the list. You require a number of visitors that are likely to sticking around and converting.

How can one raise organic CTR:

There are little efforts that can be helpful in this regard:

1.     Optimizing the pages with low-quality scores:

So download the query data for you through Google Search console. Then sort out specific paged with low CTR and then prioritize them.

2. Combine the SEO keyword with the amazing headlines:

Any kind of emotions be it of disgust, anger, fear, and affirmations had been proven for enhancing the click-through with conversion rates.