A Guide To CRO

Did you know that more than 75 % of the company is not satisfied with the conversion rate they currently have? This is a reassuring sign for awareness, but this also means there is a need for converting more visitors to the customer. This is also called as Conversion Rate Optimization and remains a huge challenge for the companies.

Being the marketer, the probability is that you might also be facing the business challenges that have been related to conversion optimization. If this is the case we are going to help you out.  Here you will see a detailed guide for an overview of the conversion rate optimization so that better strategies can be made and you get the expert insight vital for running successfully the CRO campaigns.

What is meant by conversion Rate Optimization?

CRO is the abbreviation for Conversion Rate Optimization. This is a process by which the companies present online are able to optimize the digital asset for driving more number of visitors and in the required direction.

You might get confused at this point as you might believe that CRO means turning the visitors to becoming customers. You are not completely wrong here but nor all of the websites are made for attracting the new customers. Some of the other websites are media-driven and informative that also means that video view and newsletter subscription also counts as a conversion for these. As per the website goal, the main aim of CRO is the conversion of passive visitors to active visitors and these needs to be done in a manner that the marketing objectives are met.

In simple terms, CRO also means that the user insight and analytics are used as main performance indicators.

What is the importance of CRO for the companies?  

Right now, you mainly have three choices to make:

1.     Driving more traffic:

This will be an expensive strategy.

2. Adding more products:

This will mean that there will be an enhanced production cost.

3. Conversion of more visitors to the customer:

Undoubtedly this is the easiest solution available.

The first two options that we have seen have huge drawbacks. They do need a lot of investment for a paid advertisement that includes HR, Social media, SEO. While one can do this potentially, it is not definitive that the cost won't go over the advantages that you make.

This is where the CRO is of immense help. So instead of having over a million additional visitors each month, you can twist some of the website attributes for increasing the conversion accordingly.  One good thing about CRO is that with small changes you can get huge results.

Defining the main objectives for the CRO campaigns:

You need to keep in mind that none of the marketing strategies should be run without the specific objectives kept in mind. The fact is that you won’t be able to have a good CRO strategy if you are not clear on the goals or not monitoring the correct KPI.