How to Increase Brand Visibility through 2D Animation Videos

 

Visual content is an industry that’s growing at a fast pace than before. Earlier this used to be restricted to specific online platforms but as we see the marketing strategies changing there is higher usage of 2D Animation videos. It can be a powerful tool for explaining the services or products that your brand provides and enhances the brand value further. Moreover, it can include snappy animations, eye-catching visuals, and narrative audios. This engages viewers and can compel them for taking action. Here is all that you need to know for increasing brand visibility with the effective usage of 2D animation videos.

Increasing Brand Visibility through 2D Animation Videos:

 

When the companies 2D animated has been created there are several ways for putting it across people for making sure it has an impact and is efficient. One can begin with its website, social media, or some of the other channels for advertising. Here is how you can do it:

1. Social Media:

 

A lot of successful business already has social media account that's pretty active. People do love spending time over social media platforms and this also tends to become its second nature for the newer generation that we have. So make sure that you share the 2D videos on such channels and you will be blessed with enhanced brand visibility.

2. The Brand Website:

 

You can make use of the 2D video on the official website homepage of your business. This can include a brief outline of the service or product you offer and the reason you are better when compared to your competitors.

As the usual time, a visitor spends on a website can be as low as 10 seconds, this is a great way for catching their attention. 2D Animation video will lower the bounce rate and improve visitor engagements.

This will further improve the Google ranking of the website. This will also take your play rate to the next level. You can give people an opportunity of understanding the business in a much better way.

3. Email List:

If you have been able to manage to get some nice contact over some time and have a good email list, then this will be one of the best ways for promoting the 2D content. One can include a thumbnail for the 2D animation video in the email itself and then hyperlink it.

Make sure that you don't forget to add the 'video' word in the subject space. This can boost the open rate up to 20 percent and the click-through rate to 56 percent. Another good idea is adding it to the email signature for a specific period.

 

Final Thoughts:

 

One of the most famous kinds of explainer videos is 2D animation. It is now being used more than ever and one can look forward to it for use in advertisements, educational material, marketing and so much more. This is effective in enhancing brand visibility and can also help with increasing the company ROI.

 

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2020 YouTube Marketing

 

One of the things that social media marketers tend to overlook is YouTube Marketing. A lot of digital marketers see it as a network for social media and others as a video platform. For having a great strategy for YouTube, one has to leverage anything new and old. The new updates, trends, and features of a platform and the social media marketing get impacted with all of it.

2020 YouTube Marketing Strategy to follow:

1. Building the Brand channel on YouTube:

This website has to work as an effective strategy for telling your brand story to people across the world. From channel description to channel icons, anything there has to be speaking your brand voice. You can use your business logo as the channel icon. Then one can make use of a custom YouTube banner also. This will lead the audience towards your social media handle across all of the platforms.

2. Why the “About” section is important?

Well, you have to add a small description here of your business. This description is so important and shouldn't be used wisely. It introduces all of the visitors to your business story and reflects its voice. You can also provide a call for action that can lead the viewers to other website pages.

Also, make sure that you are dividing the videos into playlists. Each of them can have unique brand names and makes it easier for the viewers to find what they had been searching for. Depending on the video content you have, categorize into behind the scene, webinars, etc.

3. Keep Adding Compelling Videos on The Channel Consistently:

You need to focus on making videos that will make your audience talk. And the video has to portray the brand story well. If you are a B2B business, then these videos can be complementing the website content or blog. Get the customers to offer you instant brand reviews.

You can also ask them for sharing their experiences on the brand so that the marketing strategy can be taken to another level. You can also make another Vlog channel that shows the brand story but also interacts with the audience at regular intervals. 

Another good idea is to include industry professionals, experts, and seniors related to your business. This video content that's informative as well gains high popularity amongst the viewers. You can also add videos that work as a step by step guide for using the service and products that you are offering.

4. Leverage YouTube Features and Tools:

One can enhance the marketing strategy through varied tools that YouTube has. One can make use of cards and screens for adding the wanted call to action as well. If you share a product assembly video you can also lead the viewers to other similar videos from the playlist you made earlier. Add transcripts and closed captions to your video content.

Conclusion:

A great YouTube Marketing strategy in 2020, needs to make maximum use of the features and tools that the platform provides. This can be used for building better engagement and also helps you to keep a closer look at the industry competitors you have.

 

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2020 Digital Marketing Strategy to Build Your Business

 

We are almost towards the end of 2020. And even after the conditions, we are facing tough times, there hasn't been a huge difference in work for digital marketers. Here w shall take a look at the 2020 Digital Marketing Strategy to Build The Business that you can try and see the way it works for you.

 

1. Artificial Intelligence:

 

Several people have clearly understood the extreme dominance of Artificial Intelligence in their marketing strategy. This can be considered as the core of each business industry and is here to stay for years to come. A lot of jobs are also been taken over by AI. The specific reason for this is the in-depth consumer analysis it can study. It provides the business with clarity on search patterns, consumer behavior, and the services and products at a specific time.

 

2. Programmatic Advertising:

 

Now this means the use of AI for automating ad purchases so that one can target a specific audience. For instance, bidding in real-time can be considered programmatic buying. This automation remains fast and efficient. Therefore it means that there are high conversion and low costs linked with client acquisition.

 

3. Chatbots:

 

This is one strategy that will stay for years and be an efficient part of digital marketing this year. Most of the customers like chatbot interactions as they can get a response at any time of the day. They can provide prompt answers and recall the complete buying history with accuracy. Then again different from human interaction, there is no patience loss at any time. Virtual assistants like these can meet the expectations of the customers and automates the repetitive task. This means that one will be able to focus on several other vital tasks.

 

4. Conversational Marketing:

 

One thing that needs to be observed with the popularity of Chatbots is that modern marketing has to be conversational for sure. People need it and hence brands are offering it. More than eighty percent of the clients look for an instant answer when they have a question in mind. Conversational Marketing can offer just that. The main objective of this strategy is to enhance the user experience with a feedback-driven model. It encourages greater loyalty and engagement. 

 

5. Video Marketing:

 

Now, this is a crucial trend that we see today. It is great for being a part of marketing and will be there for another 10 years. Did you know that if you have a website with the video you will be 50 times likely for driving organic search results when we compare it with text? Why? Videos are compelling and Google also pushes such pages on higher rankings.

 

Final Thoughts:

 

Apart from some of the important ones we mentioned above, you can also try and include influencer marketing for gaining a higher reach. It can help in amplifying the message of your brand to a large market. And these are some of the vital ones that you shouldn't ignore in the coming years.

 

 

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7 Benefits of Corporate Video Presentation for Your Business

 

As per the survey, the marketers also agree with 70 percent of the conversion takes place via video presentations. This is in comparison with any other kind of content. This can be very beneficial for the business and presents the goals and the brand very well. Here are the 7 Benefits of Corporate Video Presentation for Your Business.

 

1. Video Presentations Add Human Touch:

Watching a video is simpler than book reading. Also, videos tend to enjoy as it gives time to the viewer to rest. Watching videos doesn't need effort and reading seems to be work. It also helps the viewer to get a better understanding of the product or service that you are offering. Therefore they have this increased intent for making a purchase.

2. Enhances Business development:

A good video presentation also outlines the way a company gets established and how the customer's life will be simplified. This is an amazing way of showcasing the company's growth from the beginning and therefore business development is enhanced.

3. Brings Brand Awareness:

When many similar services or products are being offered to the client, your brand must stand unique. There is a need for a proper strategy to do this. A video presentation gives a subtle message to the client and thus makes everything effective.

4. Increases Marketing and Sales:

Now, this is one of the most important benefits of having a corporate video presentation. Among many other methods for marketing, video representations are known to be the best as the bounce rate is low and this is a superior manner to represent a specific service or product.

5. Demonstrates Services and Products:

Consumers today not only look for a high-quality product, but they also need a good after-sales service. Apart from the durability they also want to get good value for the money they have to spend. A good idea to do that is advertising your product through a video presentation that effectively covers all of the features.

6. Attracts Website Traffic:

The Internet provides a great opportunity for marketing agencies for achieving targets. Corporate video presentations offer enhanced website traffic. It helps in moving forward the brand message that's only possible through the visual representation.

7. Customer Attraction:

Every time the customer watches a video presentation or visits your webpage, only if they feel attracted towards it, will they be buying it. This being said, video capability certainly has this specific feature that attracts clients and is an effective part of major marketing campaigns. It remains the foundation pillar for the marketing strategy.

Final Words:

Many other great benefits of a corporate video presentation can be effectively used for the business. This can help in achieving new heights and moving ahead with your brand. However, keep in mind that this is work that needs to be carried out through professional experts in the field. You should be choosing the right production company that can do the work for you.

 

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5 Best Reasons to Use Creative Explainer Video for Your Business

 

 

An essential component of the Google Algorithm for rankings during a search does consider the time viewer stays on your website. This is also a reason for the explosive growth of Creative explainer videos being used in businesses now. The other factors for its popularity are proven effectiveness and high affordability that are important to many start-ups as well. Here are the top reasons for using the creative explainer videos for your business:

 

1. Improves The Conversion Rates:

As per the surveys that were conducted recently, it was observed that about 85 percent of people are likely to get a product after watching the explainer video. This can assist budding businesses in keeping a tap on the number of visitors on the website that can become clients. Although businesses usually have a manual count for the sales to look at the products that have gained popularity, and explainer videos also track the service potential or the products that customers are keen on. This can be done by posting a view count on every video.

2. Product Objective Gets Clarified:

Texts might also get tricky as there are several ways in which people can interpret it. The explainer videos remove any guesswork and explain the product intention well. These can give information on the basic functions and usefulness of the service or product that you are offering. When one hears and sees the service and product being explained by someone, there is a better understanding of it as well. Explainer videos will be able to connect in a much better manner with the potential client.

3. Increased Interest Generation:

Social media is being constantly used for spreading the word on businesses around the world. Videos and images are great for generating interest in people's minds. More than 70 percent of people watch videos when they are online.

4. You Can Rank Better On Google Search:

As per stats, stale websites won't do well. There are endless block text and images present on Google search that leads to lesser exposure. It tends to scare the customers away that need instant information on the product. Mostly a person takes a minute before deciding if they need the product. This is where creative explainer videos work well and get attention soon.

5. Easy To Share:

You don’t compulsorily have to use the explainer videos on the business website only. You can also share these videos on popular sites like Vimeo and Youtube also have useful tools for allowing you to upload these videos. An additional bonus is that you can easily share them and people also tend to share videos a lot more than the text pages. 

Final Words:

 

So these were the 5 best reasons to use creative explainer video for your business. It can work well as a marketing tool. And also increase the conversion rates as it clarifies details on the service or product. One can use it as an effective marketing strategy for improving sales.

 

 

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